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Winning the relationship, not the deal with Casey Jacox

Outbound Squad

CHAPTER

It's Not Oka Not to Know Every Answer

In his new book, Jason Smith talks about following the golden rule. He says it's ok to be scared but not courageous when dealing with customers and clients. His approach is based around this foundation of just being a solid human being. "We're all replaceable, whether we think we are or not," he writes.

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