Proving the link between advertising and profit
The WARC Podcast
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Evaluating Advertising Effectiveness
This chapter explores the impact of various advertising channels on profitability, with a specific focus on TV advertising's significant contributions. It contrasts the performance of different mediums, including the surprising effectiveness of traditional print and audio in an evolving advertising landscape. Additionally, it critically examines social media's perceived dominance in marketing strategies, addressing spending discrepancies and the need for improved allocation and decision-making.
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