S03.EP12 - Friction in Branding with Soon Yu
JUST Branding
00:00
How to Create a Relationship With Others
People love meaning. So is there a way to create some interaction, some point of stress and consideration? Benjamin Franklin had this one rival who basically hated him but they actually shared something in common in that they both love the books. One way to build rapport isn't just to do a favor for somebody, but it's actually to ask a favor for me. And then the last two are competence, you know, people like to be able to demonstrate that they're good at something - give them tests or improve their skill sets.
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