Measuring Audience Engagement and GEM Numbers

Marie-Philippe Bouchard has been in her role as President and CEO of CBC/Radio-Canada for a little under a year.

Since her appointment, we’ve had a federal election that has spared the public broadcaster from defunding threats for now, but certainly not from a broad sentiment that the CBC needs change and evolution. 

This week, Bouchard unveiled her own five-year vision. Today, she joins the show to discuss the relationship Canadians have with the CBC, and what changes she thinks the public broadcaster needs to make.

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