2min chapter

Channels with Peter Kafka cover image

'Chef Reactions' blew up on TikTok. But will TikTok blow up?

Channels with Peter Kafka

CHAPTER

How Much Time Do You Spend Making TikToks?

I just talk about it, record it, post it. It's 10 to 15 minutes out of my day to actually record the content. And then keeping up with engagement periodically throughout the day. So not a ton of time currently. But you have moved from selling hats and t-shirts to doing actual ads,. You're doing Hyundai, I think another one more recently.

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