#213: Relaunching The Shangri-La Hotel Rewards Program
Let's Talk Loyalty
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The Relaunch of Golden Circle
The previous Golden Circle program focused obviously on the classic rewards I'd probably call them. But then we also realized that we have another huge opportunity in leisure travel as well. And so you can see the way we design in terms of the program economics and all the changes that we've made by removing back updates, but really was with a lot of these leisure customers in mind without obviously alienating our current core. Yeah. No, it's an ongoing challenge. We want to pivot towards having service, not just our core. The higher shift from golden circle to travel circle was really having this in mind, like how to get more leisure customer focus, more family customer focus.
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