3min chapter

The SaaS Revolution Show cover image

How Mailshake Moved upmarket from SMB to Enterprise

The SaaS Revolution Show

CHAPTER

Moving Up Market Can Improve Your ARR

The goal was just really like, let's keep moving up market. Bigger customers are higher ACV, very measurable, right? Like you can measure new deal value and all total value of the customer. Number two is eradicate churn. And number three is increase NIR to 100, 110 to 120%. So those are the metrics I look at and all three metrics we've. We went above 100% NIR and pretty much eradicated churn.

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