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Starbucks' Bitter Brew | A Cup of Competition | 3

Business Wars

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Brewing Market Trends

This chapter explores the growth potential of the beverage industry, focusing on market dynamics between coffee giants like Starbucks and Dunkin', as well as emerging competitors like Dutch Bros. It also examines the changing preferences of younger coffee drinkers towards sweeter beverages, reflecting a generational shift in taste and coffee culture.

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