How Early Should You Be Talking to Customers?

Talking to customers has different value depending on the type of company ore building. If you're building a phone game, or any sort of idio game, really like the classic, it's not a sharp pain. It's kind of a commodity product. People love new games. But there's not a lot of customer or market risk there. The conversations are valuable in both cases. I would feel like i was going to battle without a sword if i wasn't allowed to talk to my customers. You can learn everything you need from a conversation before you've writen a single line of cot.

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