Are "Best Practices" In CRO Worth it? ft. Talia Wolf
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Navigating the Balance of Best Practices and Personalization in E-commerce
The chapter dives into the challenges of relying on templates and best practices in website design, emphasizing the need for companies to move beyond standard approaches for effective differentiation. It discusses the significance of research, experimentation, and tailoring strategies based on successful tests. The speakers also explore the intricate balance between best practices in Conversion Rate Optimization (CRO) and the personalized nature of strategies for optimal results.
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