Is Your Before Unit a Business Unit of Your Business?

If you look at your before unit as an independently running unit of your business, that is a freeing experience. Even sometimes just thinking like this makes a big difference in your business. Most people would be happy to have somebody else deliver those businesses to you. If you understand lifetime value of a client and know that the real money is not in the first cleaning or the first transaction, it's in the relationship, you'd do it all day long.