Louis Bollard on the Future of Chicken

Louis Bollard: I think one of the more exciting trends we've seen in recent years is companies taking it upon themselves to raise their standards. The next big trend has been let's do something about the treatment of these meat chickens, he says. And you're seeing Tyson have not done much on this, but their competitor,. Purdue Farms, has done a lot of progress on this and is really forging a path as a higher welfare producer. So you are seeing the market respond to this demand from consumers.