How to Fund a Shoes Company After the Link Exchange Sale

After the link exchange sale, I set some money aside for investing and also bought a bunch of apartments or lofts that were in that same building. So that's how you would get user gauge what people were interested in. Or more importantly, just whether they'd buy shoes online at all. And then over time we learned what brands they were interested in and then eventually got to the point where we wanted to make money. As Zappos was growing, it was also losing more money and we also need more money for inventory. And so I ended up one by one selling off the apartments  in San Francisco. All of them eventually.