19min chapter

Open Market cover image

AI for the Open Web and Product-Market Fit Is Like ... Porn?

Open Market

CHAPTER

Transforming Advertising with AI

This chapter explores the current state of connected TV advertising and the broader challenges in the open web, emphasizing the transformative potential of AI technologies. It discusses how AI can enhance ad performance and engagement while addressing the limitations of existing solutions in the ad tech space. Additionally, the chapter reflects on the evolving dynamics of the advertising market, the perspectives surrounding it, and the strategies for startups to thrive amid established industry players.

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