The Value of Monthly Payments vs Annual Subscribers

Entis cam: Is it true that monthly payment membership businesses are valued higher than annual payment by business buyers? The more important valuation metric is the l ti to cak ratio, your long t lifetime value of a customer to the cost of acquiring a customer. If you're going to charge annually up front, it's likely goin increase your cack - but an annual subscription may also come witha much longer lifetime values.