2min chapter

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474. All You Need Is Nudge

Freakonomics Radio

CHAPTER

Automated Enrolment

Automatic enrolment is a way of automatically enrolling people in retirement savings schemes. It was originally called negative election, but has since been renamed to make it more attractive for people to sign up. But the only component that's really crucial is making the races automatic and getting people signed up - this came to be called auto escalation.

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