two & a half gamers session #35 - Charge Champions in SL, Facebook UA tech checklist, Amplify update
two & a half gamers
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App Open Ads
App open ads are different to Google app open ads, and neither of them are banned. They're not going to pull from that inventory but will mediate normal interstitial ads when you open the app. The only worry with app open ads is that it always kind of hurts retention, right? So they discussed on stage how to think about implementing these ads. And basically the thinking was that you put a very high price floor. You only serve these ads when that high price floor gets fulfilled.
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Transcript
