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20. Waiter, There’s a Physicist in My Soup! (Part 2)

Freakonomics Radio

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The Tomato Industry Says, It's Still Not Big Enough

When Heinz and Hunts and Campbells came in, they said, great project, but way too small. So I put a thousand gallon tank outside of the building. Fortunately, back then, you know, it was no one really minded. And for us to do that in our lab process, enough tomatoes, it was really difficult.

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