Scaling a Business - Choosing an Easier Path

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Reid Hoffman, co-founder of LinkedIn: A guiding mission will lead you farther than the success of any one product. In scaling a business, you also need to put off ideas if they don't fully align with your mission. Starting soon, users on Cornerstone will have access to a whole suite of exclusive Masters of Scale courses in both audio and video.

For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.

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