It also depends on how many comments you write and so it's really interesting to when we're looking at the survey results sometimes we get paragraphs and paragraphs of comments. And other people are just like one liners or they're like me and they don't write any comments at all. So assuming people like me are going through it a little bit quicker, I would say at least 25 minutes on it, which is a chunk of time for sure. The process was very, very long and very responsive for us to be able to get to a place where we're like okay this feels good. Even now we're going into a year of it. We're now thinking okay how does this evolve

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