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13min chapter
SmartSweets: Tara Bosch
How I Built This with Guy Raz
From Kitchen Experiments to Smart Sweets
This chapter explores the speaker's arduous journey of developing a new candy product, detailing the intense research, recipe testing, and the emotional challenges faced during the process. It highlights their navigation through an incubator program, the pursuit of mentorship, and the rebranding journey of 'Stevie Suites' to 'Smart Sweets' in response to investor feedback. Ultimately, it underscores the importance of perseverance as they secure the necessary financing and partnerships to bring their product to life.
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