2min chapter

The Art of Manliness cover image

The Power of Keeping Your Mouth Shut in a World That Won’t Stop Talking

The Art of Manliness

CHAPTER

The Importance of Social Media Following in Bookselling

In the early 2000s, when publishers or editors are trying to figure out which authors or manuscripts to accept, they started looking at your social media following. But I don't think it's true. If you're selling a book, if you have a million Instagram followers that actually does still get their attention and people I think still do sell books based on their social mediaFollowing. And conversely, if you're like me and you'reselling a book and you say, well, you know, I don't really have a small number of followers everywhere. It makes some think while you're less of a sure bet, right?

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