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Chris Smith: Author of The Conversion Code, How To Stop Chasing Leads and Start Attracting Clients

The Louis Shulman Podcast

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podcast host Gary V. Stern: You have to do the work, it would be like saying reading a cookbook or reading an exercise book or reading a book about how to be better at video games. The mistake to avoid is investing in terrible leads and chasing them around "like a lawyer chasing an ambulance" He says content marketing allows people to learn who you are  and then they will almost go figure out what you sell.

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