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Ep26: Nailing Product Positioning; w/ April Dunford, Consultant / Author of "Obviously Awesome" — Product Market Fit podcast
Product Market Fit
The Importance of Positioning in Early Stage Founders
In the early stages of a company, it's possible to worry about positioning too much. Early stage founders often think they need to be super tight on their positioning in order to get first-time customers. But once you've figured out what your thesis is, then you can tighten it up and go run at it. You're usually not going to stop from getting that first wave anyway.
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