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Your Market is Not Capped | Ep 532
The Game w/ Alex Hormozi
How to Build a Health Club Business
Jim Lodge: It takes time to build big shit. Usually there's this big checklist that you probably already know as an entrepreneur of what I call the should do's. But my whole point here is you have your four initial levers that you can immediately pull to grow how many leads you're getting and you probably haven't even done one of them. And so instead of just doing the easy thing which is just going straight to your warm audience and trying to make it another offer, confront the work that has to be done to build the much larger enterprise that serves one avatar. The reason we decided to go up market rather than down market was because literally the amount of gyms per capita in market
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