The Best Way to Bullshet Is to Start by Believing Your Own Bullshit

The best way to bullshet is to start by believing your own bullshet. Confidence is probably of huge evolutionary value, a particularly in sexual selection. In business, if only 30 % of people do a weird thing 20 percent of the time, there's still a business opportunity in that. There are cases where putting the price up increases demand. We've recommended our clients test that. Our argument is, look, eventually you may have to drop the price, but let's try putting the price first? Which bast fothe be better? It imean el. And emulate him, but they don't have his skills and attributesor warren's luckmy y by bears thatthat