Every Purchase Matters, with Paul Rice
Rule Breaker Investing
The Rise of Conscious Capitalism
This chapter explores the emergence of conscious capitalism and its critical role in modern business practices. It examines the significance of fair trade and ethical sourcing, highlighting how consumers are increasingly prioritizing social responsibility in their purchasing decisions. The discussion also reflects on the impact of generational values, particularly among millennials and Gen Z, in shaping a more sustainable and equitable market landscape.
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