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Osman Rashid: “How did Chegg find a way through?”

Pattern Breakers

CHAPTER

Pivotal Marketing Strategy

Pivots are hard because you have to be willing to just throw it away. Any ergs of energy you spend questioning that just injects confusion in the strategy about what you really need tobe exactly. As i asan antropune, youre confictid both sides. What if i'm wrong about being wrong? And maybe i haven't given it enough time, or maybe i haven’t done a good enough job to market it properly,. You're also going through that thing, yes, it's failing, but how much of itt is fault? Cause youre also concerned about being wrong about beingwrong.

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