3min chapter

ACQ2 by Acquired cover image

Pricing: everything you always wanted to know but were afraid to ask, with ProfitWell CEO Patrick Campbell

ACQ2 by Acquired

CHAPTER

What's the Most Important Thing With Any Data?

Van wessentorp: When you have a model that theoretically can be used for any industry and any like sales model and all this other stuff, you got to adjust it if you're going to make a larger decision. He says the most important thing with any data is segment, segment, segment. Do not look at the aggurate. Lhe aggregate a is interesting, especially when you track it over time. But you got a segment at it down. And i the biggest, the biggest pushback. People are, you know, thre'sa lot of people whore like, you can't talk to customers about pricing really well,. You shouldn't just talk to customers. You

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