SaaStr 732: What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross and SaaStr CEO and Founder Jason Lemkin
The Official SaaStr Podcast: SaaS | Founders | Investors
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Evolving Strategies in a Public SaaS Company
The chapter explores the journey of a $400 million public SaaS company, delving into its evolution from developer marketing to enterprise business and the challenges of aligning consumer-style customer activity with monetization. It discusses ideal customer profiles, the shift towards being more product-led, and the delicate balance of monetizing a beloved brand without compromising brand integrity. The conversation also touches on the intricacies of running a SaaS company with a product-led growth strategy, emphasizing the importance of cross-organizational alignment for different go-to-market modes.
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