Data Lineage Analysis

Marketers are trying to create and then recognize the patterns in the market from how you position the audiences you hit, the channels you use. And when you see a pattern that's working, that's where you double or triple down on it. When they sign a customer, strategic account of customer, we actually allow them to buy stock in that company. How does that change their set when they're selling to a company? The one that i thought maybe piqued your interest a little bit was related to, not necessarily incentives, but creating the right sort of behaviour.