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I Think Apple Lied - WAN Show July 14, 2023

The WAN Show

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Apple's iPhone Strategy

The EU says all phones sold in the EU will be required to have easily replaceable batteries. That is a massive amount of money they'll be losing though. But knowing that so much of Apple's iPhone revenue is based on long tail app store purchases, is this something where they just kind of play a long game? Skip a generation to show they mean business. See if they drop it. And then, and then. Support the older phones for longer to make sure that the customer base doesn't decay too much.

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