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Customer Analytics 101

Private Equity Funcast

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The Myth of the Founder

The largest disconnect is around, who do you think you sell to? And when you do this forensic analysis after the event, you find that there's a large disconnect. Especially with small companies, the founder myth story often becomes,. With sales reps, I found it off becomes whoever exciting prospect they talked to last is the model prospect.With the founder, it's the mythology story. You can't build a VC back company unless you personally had the problem and you've got some recipe for me or grandmother or grandfather.

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