From Market Stalls to £5m per month with a Fragrance Brand - Connor Martin | The Midnight Pod Ep 52
Matt Kelly | The Midnight Pod
I've Got Six Phone Calls. I'm Not a Meaner.
I would question whether or not customers actually lower the perceived value of the brand. We were lucky over Black Friday that our sale was bigger than every other competitor. The closest competitor offered by two get one free, where ours was simplistic by one get one free. But when you say contribution margin, what do you mean? I've either said a big word that you don't want to be. What's the margin that you can afford to spend on a cack? All these look like I've written them. I'm going to get a phone call from Lucas. He's got a guy in two minutes. Yes. Over.
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