The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO BECOME A STUDENT OF THE GAME INSTEAD OF A HACK

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Honesty, Trustworthiness, and Integrity in Sales

In this chapter, they discuss their frustrations with salespeople who prioritize making sales over maintaining their integrity. They emphasize the importance of honesty, trustworthiness, and integrity in sales. They also talk about the difficulty of tricking customers in B2B selling and the challenges of competitive selling. Additionally, they mention the prevalence of copying and stealing in the market.

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