The Toto Addressable Market

A. The truth is that tam does keep shifting. As you every single time ou raise, especially in the later stage rounds, you will start to increase. People who churn do come back. They are sort of boomarangs, and it's just really hard to predict. So i don't spend any time thinking about it. I'm sure there are people out there who have become a lot more sophisticated at thinking about customers coming in and out of your market. And if you turn, like, you know, that that thing i said about turning through your whole customer base, that is very real. A but that is not a realistic scenario for most be-to-be businesses