The Power of a Big Trade Radius From Netflix

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Tyler Perry: I was always told by other companies that movies with black stars are black people who don't trade internationally. So immediately upon the release of my first film with Netflix, Fall From Grace, watching it be number one in so many countries blew my mind. It's really been amazing to have that wind at my back, for sure.

To achieve true cultural impact, follow authentic storytelling and spot untapped consumer needs. Recorded live at the Masters of Scale Summit in San Francisco, filmmaker and entrepreneur Tyler Perry and Netflix’s co-CEO Ted Sarandos talk with host Reid Hoffman about redefining culture, evaluating the playing field, and ignoring conventional wisdom. Sarandos explains how scaling the personal touch of curation and taking risks evolved Netflix into a streaming juggernaut. Perry shares insights about the importance of ownership and how creating his own seat at the table spawned the largest film production company in the U.S.

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