The Importance of Ethics in User Research

I feel like by asking the question you then have to go down a path yourself and with somebody else to try to figure that out. I don't think IDEO says well like if you see someone stealing a banana while you're doing a shop along what do you do right? You can't create kind of a set of rules that would be sufficient to live up to your principles in every direction or not. It's it's really really messy and so the kinds of stories that come up is people grappling with that set of set of ethics and you know what their values are who they're trying to protect, for example.