Rise of Domestic Brands in China

This chapter examines the emergence of domestic brands in China, focusing on Pop Mart's retail success and the shifting consumer preferences towards local products. It discusses how brands like Cha Ji and Mi Shue are carving out a niche amid economic challenges, appealing to cost-conscious shoppers. The narrative highlights a significant transformation in consumer behavior, emphasizing a growing appreciation for quality and creativity in homegrown offerings over foreign luxury goods.