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HOW TO WIN FRIENDS & INFLUENCE PEOPLE - Commented Book
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How to Get a Customer to Say, Yes, Yes
People often get a sense of their own importance by antagonizing others at the outset. James Eberson used this technique to secure a prospective customer who might otherwise have been lost. By getting him to say yes, yes from the outset, he forgot the issue at stake and was happy to do all that I suggested.
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