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13min chapter
20Growth: The Six Channels Startups Need to Dominate to Grow, Why the Best Growth Talent Never Comes from Marketing or Product, Who and How to Hire Growth Leaders and Teams and Why in a World of AI, Growth is More Science than Art with Matt Lerner
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Choosing the Right North Star Metric for Sustainable Growth
The chapter emphasizes the significance of selecting the appropriate North Star metric for startups, focusing on delivering customer value over revenue. It discusses aligning functional heads towards a common goal like increasing weekly active users for improved coordination. Additionally, it explores the evolution of a company's North Star metric based on understanding customer needs and behavior.
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