In the second half of the 1990s, Cisco scaled aggressively. By 2001, the company had grown from 400 employees to 48,000 and M&A continued to be at the heart of that immense scale. You've got to get a process that allows you to move with speed so you don't make the same mistake again and again. As you scale, the larger your library of playbooks needs to become.
All great teams need to improvise under pressure, but underpinning this should be a set of tried-and-tested playbooks that let you orchestrate and replicate winning strategies. Cisco's John Chambers created a library of living playbooks — covering culture, acquisitions, crises, and more — to astounding effect as he took Cisco from a small tech supplier to the most valuable company on the planet.
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