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In this episode, former FBI hostage negotiator Chris Voss reveals how to handle price pressure, uncover what your buyer really wants, and avoid becoming the fool in the deal. You’ll learn how to use mirroring and labeling to stay in control, why value always beats discounts, and how to stay calm when the stakes are high. If you work in B2B tech or software sales, this conversation will change the way you negotiate. Software Sales Formula:
Timestamps:
(00:00) The Tough Reality of Sales Today (00:21) Learning from a Hostage Negotiator (00:41) Diagnosing the Sales Situation (01:02) Uncovering True Value in Negotiations (01:32) Mindset and Strategy in Sales (03:31) The Power of Mirroring and Labeling (09:07) Avoiding Desperation in Sales (09:20) Practicing Negotiation Skills Daily (15:40) Choosing Discomfort for Growth (25:22) The Importance of a Playful Mindset (32:08) Managing Your Mental Chatter (35:29) The Power of Music in Sales (36:36) Building Trust in Sales Meetings (37:16) Influence vs. Leverage (40:48) Effective Cold Outreach Strategies (45:02) The Importance of Tone in Negotiations (46:10) Handling Price Pressure and Long-Term Value (53:18) Avoiding Bad Deals (59:23) Finding Passion and Purpose in Work
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