2min chapter

Hidden Brain cover image

You 2.0: The Mind's Eye

Hidden Brain

CHAPTER

The Third Idea You Explore Is Visual Framing

A study conducted by Anne Thorne Dyke at Massachusetts General Hospital. They used color-coded labels on food to try to encourage healthier choices. Now they coupled that also with visual placement, putting the red and yellow items higher up or lower down. And what they found was that that was quite effective.

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