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Constructing, Growing & Selling A B2B Service Business with Mark Colgan of Yellow O

Confessions of a B2B Entrepreneur

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How to Structure Your Introduction

When our customers first interview goes live, we repurpose it into several assets and then share it with them. It is a way for us to explain that we have this service and it's an upsell opportunity for us. And so yeah, what you're doing here is obviously adding value, but be also giving a little trial of the upsell.

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