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#141: Sean Cannell – How YouTube is changing and what works in 2023
Creator Science
How Do You Do Your Keyword Research?
"I've been doing this for so long. I kind of feel like Luke Skywalker on the way to destroy the Death Star," he says. "If you know the words and the way your audience talks because you're having conversations with your customers or your community, if you've been doing something for a while, here's the quote, the creator who understands the viewer best wins."
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