The Importance of Accountability in the Sales Process

At AmPush, we used the concept of Apple's DRI. Have you ever heard of that? No. That Apple, there was always one person. Who's a DRI? And it's written down. So anyway, then the sales, the sales means a little bit different. We didn't even have all the data together to actually talk about every meeting that had taken place. It took us two or three weeks just to make sure we had the right data.

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