The New AI Marketing Playbook Amid Google's Stumbles
This week on Unsolicited Feedback, Brian Balfour & Fareed Mosavat welcomed Kieran Flanagan, and within 30 seconds of taping, Kieran dropped a 💣 on us! He’s leaving his role as CMO of Zapier and rejoining HubSpot to lead initiatives at the intersection of marketing and AI!
Kieran is driven by the opportunity to define the future of marketing in an AI-driven world, and that naturally became our first topic.
As Kieran prepares to dive back into HubSpot, Brian mentions that a lot of HubSpot’s success has been accelerated by its ability to conquer Google. So, naturally, we questioned what lies ahead for this behemoth amidst the rise of AI and what the implications of Google’s latest SEO decisions are, given the broad dependency of marketing strategies on Google's search capabilities.
Fareed optimistically suggests that Google will adapt and continue to thrive. However, Kieran presents a compelling counterargument, starkly stating, "Google will not be fine." 🔥🔥🔥
After some spicy 🌶️ Unsolicited Feedback for Google, Kieran builds a "AI Marketing Playbook," a fascinating framework for navigating the new realities of an AI-driven marketing world.
The initial four pillars are:
- Personalization
- PLG 2.0
- Multimodal Focus
- Creator Partnerships
Visit us at UnsolicitedFeedback.co for a full summary!
