AdExchanger cover image

Talking Advanced Audiences With NBCU’s Alison Levin

AdExchanger

CHAPTER

Emerging Trends from NBCU's Up-Front Presentations

This chapter explores the rising interest in big live events such as sports and parades showcased during NBCU's up-front presentations. It highlights the significance of strategic audience targeting and cross-platform advertising, alongside the vital role of news in driving business objectives during the election season.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner