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2min chapter
Alexa is in Millions of Homes and Amazon is Losing Billions
The Journal.
The Strategy Behind Amazon's Echo and Alexa Devices
This chapter explores Amazon's strategy of pricing Echo devices at or below cost to promote widespread usage. It emphasizes the integration of Alexa technology across products and the company's focus on establishing a strong presence in households before monetizing user interactions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode